An article is like a direct conversation with the reader. The exam question might tell you who your readers are. For example, the students at a school, or the people living in a town or people who are interested in sports. Everything you write must speak to that reader and engage their interest right from the first sentence.
2. It has to get attention
If you’re anywhere on the internet these days, you’ll be bombarded with articles with headlines that pull the reader in. It’s called “click baiting” and all the writer is trying to do is make you open the page to read their article. You need to think like a journalist when you’re writing your article.
Look at the heading and the first line of this article. How did I get your attention?*
3. It has to be interesting
For an article to work, it has to be engaging enough to read all the way through. Remember how bored the examiner must be after reading fifty exam papers. Make it easier for them to get a good impression about your writing by entertaining them. Add humour, real life or made up examples, or make up quotes.
4. It has to be easy to read
Use subheadings to break up the text and make clear paragraphs. Write in a semi-informal, conversational style. And make sure there is organisation to your ideas. The planning stage is vital for this. Spend 5-10 minutes brainstorming ideas and choose the best three or four. Think what your subheadings might be and then write a short introduction that lets the reader know what to expect.
Keep in mind that you want the reader to keep reading, so don’t tell them exactly what they will read. This is not an essay! In an essay you usually restate the question, explain how you will answer it and maybe say why it’s important. In an article, that will kill the reader’s interest.
Look back at this paragraph. What sentence style have I used that makes it semi-informal and speak directly to the reader?**
5. Write a good ending
In an essay you sum up the points that have gone before and draw a conclusion from that. But in an article, it’s better to give the reader something to think about, perhaps by asking them another question or giving them a call to action. Often, the best endings link back to the starting point in some way.